The concept of Theory i Management was given by renowned economist and management guru - Prof. Arindam Chaudhuri. Theory i is an attempt to understand and define the Indian worker just like the Japanese had tried to do with their Theory Z. Theory i Management is about India centric management styles for managing Indians at work.

Prof. Chaudhuri believed that inspite of India having the best reservoir of skilled human talent,our organizations have not been able to do well. One of the main reason for this has been our failure to develop an indigenous management style, which revolves around our cultural roots and upbringing.

Prof. Chaudhuri says that while the job security aspect could be reduced, the human touch in managing Indian workers could be increased.